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"When people thought of Hawaiian music," remembers Clayton
Naluai, "they always thought of hula girls." Seductive Polynesian beauties, naked or nearly so, swishing grass skirts back
and forth . . . sending out, to the mainlander's eye at least, a wanton invitation. Suburban men in the 1950s would put Hawaiian
music albums on the hi-fi set and fantasize about the brown-skinned beauties pictured on the LP sleeves. To paraphrase the
popular novelty song "Keep Your Eyes On The Hands," he'd want to "mow the grass" . . . much to the consternation of his wife,
to whom the subject of his fantasies was only too obvious. Hmmph! Ah, but she could take her sweet revenge a little later.
She could play her Surfers albums! The Surfers definitely weren't hula girls. They were tanned, brawny and buff Hawaiian men,
appealingly young and exceedingly virile. More likely as not pictured shirtless on their album sleeves, The Surfers looked
like the kind of men who'd sweep a woman off her feet and whisk her away to an exotic island . . . an adventure that promised
of all manner of naughty, sweaty fun. Who needs a grass skirt when the cocoanut milk is so sweet? With their muscular appearance
and a vocal style that could be either just as muscular or softer than satin, The Surfers were an act tailor-made for wooing
women record buyers . . . as well as the occasional male Hawaiian music enthusiast, so long as he wasn't threatened by their
bare-chested masculine appeal.
Although the group was almost entirely the creation
of a West Coast record company, the talent that fueled it wasn't manufactured. It was born and bred in Hawaii, and it centered
around the singing brothers Naluai. "We come from a very musical family," Clayton Naluai confirms. "My brothers and sisters
always studied music. We were six children, and I am the oldest. Alan was the second youngest child." Clayton says he didn't
devote himself to musical studies as vigorously as the others did, modestly referring to himself as "the least talented musically
of all the siblings." Yet, his strong lead voice, alternating between tenor and baritone, appears on many Surfers records,
and he was without question the driving force behind the group. Clayton Naluai could also strum a mean stand-up bass. For
his part, Alan Naluai played guitar - an instrument he'd studied from a very early age - and sang in a sweet, pure tenor that
belied his brawny frame. Youngest brother Buddy Naluai also sang; he would eventually join The Surfers, too, but not until
after the original quartet had made a name for itself.
In 1957, Al and Clay were attending Glendale
Junior College in Glendale, California. There they befriended two other native Hawaiians: percussionist Bernie Ching and Pat
Sylva, a multi-instrumentalist who could hold his own on piano, vibes, ukelele or trombone. Both Pat and Bernie sang as well.
They all ended up joining the school choir, and traveling up and down the West Coast doing concerts. One day, the choir director
asked the four friends to work up arrangements of some traditional Hawaiian tunes and perform them as specialty numbers. They
did, and the boys' act went over big on stage. That's when, according to Clayton, "we started having fun with it." Tropical
island kitsch was a major suburban fad in the years following World War II, particularly anything that evoked Hawaii. North
Americans' taste for Hawaiian music had been growing ever since Ray Kenney's band kicked off a hula craze in the 1920s. Now
that the Hawaiian islands were poised to become the 50th state, it was stronger than ever. Haoles (non-Hawaiians) dressed
in grass skirts and staged bogus luaus in their backyards, sometimes complete with whole roasted pigs! Bernie, Pat, Al and
Clay began performing at backyard
luaus in southern California. They weren't paid for these appearances, but they got all the free food they could eat, and
besides, it was good practice for their concert dates. Many people thought they sounded good enough to record. Eventually,
one such person approached them.
"A friend of ours, that we were going to school
with, asked us if we'd be interested in putting songs on a tape," Clay says. "He said, 'maybe when you have children and grandchildren,
you can play it for them!' So we did, we put some songs on tape . . . reel-to-reel tape, that's how long ago this was." Using
state-of-the-art stereo recording equipment (rare in the late '50s), the enterprising friend recorded the as-yet-unnamed group
performing ten of their favorite Hawaiian tunes. The playback was fabulous - it sounded crystal clear, better than anyone
had expected. He then dubbed a copy of the tape for the group, but kept the master. Little did the group know that their recording
engineer had ulterior motives. A part-time salesman for a company that sold stereo equipment, he reckoned that the tape would
make an excellent sales tool. Subsequently, when prospective customers came into the audio store where he worked, they heard
the melodic voices of Al, Clay, Bernie and Pat wafting out of a pair of display speakers. The idea was to demonstrate the
clarity of two-channel separation, but one visitor heard something on those speakers that interested him more.
"A representative of Hi Fi Records walked in,"
Clay says. "He was looking for some equipment and heard us (on tape). He asked (the salesman) who we were." After being told
the tale of the tape, the Hi Fi executive expressed interest in meeting the group. One thing led to another, and the next
thing the boys knew, they were sitting in the Hi Fi offices at 7803 Sunset Boulevard, discussing the terms of a contract.
"Recording an album was the furthest thing from my mind," Clay confesses. But recording albums is generally what happens when
you get an album deal, and that's exactly what the group got. In the process, they also acquired a name: "The daughter of
the secretary at Hi Fi Records (said) 'why don't you call yourselves The Surfers?"' The prevailing image of surfers as blond,
freckle-faced teenagers from the Hollywood hills hadn't quite taken hold yet, and historically, the first people to surf had
been native Hawaiians, so . . . why not?
The Hollywood-based HiFi label was founded in
1956 by Richard Vaughn. An independent label that was among the pioneers of stereophonic recording on the West Coast, Hi Fi
was marketing multi-track singles and albums as early as 1958. Its output was mainly jazz and pop instrumentals; organist
George Wright and Arthur Lyman's Hawaiian quartet emerged as its most commercial artists. Richard Vaughn headed the company
and also handled A & R in its early years. Harold Chang, a member of the Arthur Lyman Group, spoke about Vaughn several
years ago to interviewer Jeff Chenault. "He specialized in hi-fi recordings," Chang explained. "(Richard) used the best equipment
. . . (from) magazines, people heard of his recordings, and when they bought (them), they became a fan of HiFi Records because
of the quality." Vaughn preferred natural acoustics to those found in a recording studio, so many of his sessions were done
on mobile equipment; for sessions, he frequently chose locales not specifically designed for music recording. Clayton Naluai
recalls, "He would go find places where he liked the acoustics, and then he'd set up a recording studio (there)! He was always
walking around, clapping his hands, trying to listen to the acoustics of a room." Accordingly, The Surfers' first album was
recorded in, of all places, the gymnasium of Glendale Junior College!
That album was titled The Surfers On The Rocks. A strictly acoustic affair, with nine of its fourteen
selections performed in Hawaiian dialect, it strikes a heavy folkloric note. This is no Folkways album, though. There's definitely
a pop sensibility in the way The Surfers interpret their lightly swinging repertoire. Cuts like "Nani Wale Na Hula" and "Leahi"
seem to radiate sunshine as they bounce merrily along to Pat Sylva's spirited ukelele rhythm. The humorous "Pidgin English
Hula" and the somewhat risqué "I Got Hooked At A Hukilau" are perfect for the festive atmosphere of a backyard luau. "Papio"
and "Tamure, Tamure" are the first examples of a type of number destined to become a Surfers specialty: The heartily-sung
Polynesian chant, peppered with robust shouts and grunts. The latter song in particular shows off the boys' vocal prowess
to fine effect; Alan Naluai soars overhead while Clay, Bernie and Pat stir up a whirlpool of sound down below. The Surfers’
up tempo material never fails to entertain, but it's their ballads that tend to leave the strongest impression. The Surfers
imbue "Blue Hawaii" with a beautiful sense of quiet drama. On "Ke Kale Nei Au," their yearning voices ebb and flow at intervals
just like an ocean tide. "Leimomi" is another standout; when honey-voiced Al croons take me back to your island, you can almost
hear the fluttering of feminine heartbeats! Likewise, Clay's bold romanticism on the sailor's lament "I Will Remember You"
is so sensual, you can almost feel the sea spray on your skin. His performance doubtless left any number of women feeling
quite . . . moist. In the mid-'60s, this early stereo album would be reissued under the name Hawaii A Go Go.
Clay remembers recording that first
LP under Richard Vaughn's supervision: "I didn't find it intimidating at all. All we needed to do was (sing) over and over
again until we got it the way we wanted it." Judging by sales, the way they wanted it was the way the public wanted it, too.
On The Rocks became a local best-seller. Modest to a fault, Clay will only allow that "the album sold a few copies." But
forty years after the fact, he still expresses amazement at what happened next. "(Vaughn's assistant) came back and asked
us if we wanted to go into show business! He said if we wanted to . . . he would finance it, he would give us whatever we
needed." The kind of opportunity that most singers chase for years fell into the laps of The Surfers almost overnight. It
was like something out of a dream. "I was out of school and working, and my brother and the other two guys were still going
to school. I was the only one married at that time, and so I told him, 'I've got to think about it.' " Over a weekend, the
boys made the decision that would chart the course of their lives. "Monday morning, I went down and quit my job, just on the
advice of that man," Clay reveals. " I quit my job, and we started. We didn't even have any musical instruments! We had no
idea we'd be doing (music) for the next twenty-six years!"
Hi Fi Records followed up On The Rocks with
a superb seasonal album, Christmas From Hawaii with The Surfers. It's without question one of the most unique Christmas
LPs ever recorded. On yuletide swingers like "Here Comes Santa In A Red Canoe," "Mele Kalikimaka" and "Hawaiian Santa," the
boys were accompanied by veteran Hawaiian musicians, including legendary steel guitarist Jules Ah See and percussionist Harold
Chang. Once again, the boys' balladry took center stage; you'd be hard-pressed to find more beautiful renditions of "Mary's
Boy Child," "White Christmas" or "Oh, Holy Night." Christmas chimes, echoing crisply off a high aluminum ceiling, give the
harmonies an ethereal, timeless feel. "We recorded our Christmas album in the Hawaiian Village Dome," Clay remembers. "We
happened to be home at the time, so (Richard Vaughn) recorded it there, but we recorded most of our albums on the mainland.
The pictures of us on the album covers were all taken in California."
Richard Vaughn's preference for unusual recording
locales wasn't the only thing about him that was unconventional. With The Surfers, he also proved himself capable of innovative
marketing strategies. It's long been common knowledge inside the music business that women are the main consumers of recordings.
However, you wouldn't know that from the way most albums were and continue to be marketed. Images of comely and often scantily
clad females have dominated album sleeve art at least since the 1950s; such images are obviously aimed at a male sensibility.
Richard Vaughn bucked this trend. When it was time to photograph The Surfers, he decided he wanted beefcake, and lots of it!
Off to the beach with them, and off with their street clothes. On with tight-fitting white shorts and Hawaiian shirts open
to the waist. He had them photographed in swimwear as they frolicked in the surf, splashed around in a swimming pool, and
cooled themselves under a waterfall. For one photo shoot, he posed them in sarongs. For admirers of masculine physical culture,
it was nothing less than a paradise of Polynesian pectorals!
Shirtless men in media are nothing unusual
today, but in 1958, it was daring. What's more, Clay, Al, Bernie and Pat were Asian-Americans. Beefcake publicity photos of
Asian men are still rarely seen. This ahead-of-its-time marketing campaign turned The Surfers into sex symbols; they became
the visual embodiment of Hawaiian male virility. "We weren't even aware of that," laughs Clay. "Everything was done by the
record company. We didn’t know what was happening . . . we just went along with everything they said!" But surely they
must have suspected something when adoring females began pursuing them with lustful ardor . . . waiting breathlessly at their
dressing room door . . . and making their wives and girlfriends livid with jealousy! Asked how he and his bandmates dealt
with the female attention, gentleman Clayton refuses to kiss and tell. "We dealt with it," he chuckles, and leaves the details
to our imaginations.
Cutting albums and posing for photo shoots
may have been a thrill, but the boys soon discovered that presenting themselves on stage was something altogether different.
Sent out for a round of personal appearances, they weren't exactly ready for prime time! The Surfers were an unusual pop vocal
group for the '50s in that they accompanied themselves on instruments; this, as Clay points out, was the norm in Hawaii. Yet
they lacked the panache of mainland singing ensembles, and that was also due to Hawaiian tradition. "Back then in Hawaii,"
he recalls, "a group of guys sang, or one person sang and didn't say one word. Didn't smile or anything! Just hanging their
heads and singing, and nobody would care." Accordingly, as the boys performed their numbers, they were stiffer than wooden
surfboards! Their very first booking was at The Wagon Wheel Casino in Lake Tahoe, Nevada; Clay recalls the gig with amusement
today, but at the time, it was no laughing matter. "After our first night, they wanted to fire us!," he says. "Ayre Gross
was the owner at that time, and the general manager of the casino was (his) son-in-law." Feeling that the boys had promise,
the casino manager pleaded their case to Gross. "He came up (later) and said we could meet him in his office the next morning,
so we did. He said, 'you guys sing well, but you look like you're scared!' We said, 'we are!'" The sympathetic manager gave
them some rudimentary lessons in stage presentation which they were able to practice for the next three weeks. It was hardly
enough time to perfect a Las Vegas act, but believe it or not, that's where The Surfers were booked for their second job.
They were terrified. "On
opening night, there was hardly any applause," Clay remembers. "We weren't ready for stage performance! I thought, what am
I doing here?" By the time their show ended, he’d made up
his mind to forget about show business and bolt for home. His heart filled with dread as he met the casino's entertainment
director on the way upstairs to his dressing room. "We met halfway up the stairs, and he looked at me and said, 'Wonderful!
Fantastic! You guys are great! We're gonna keep you around.'" Dumbfounded, Clay staggered to the dressing room and collapsed
in a chair. He couldn't believe what he'd just heard. "We were bad . . . we were lousy!" But even at their worst, The Surfers
seemed destined for a music career. "I thought, Clay, if you're gonna be in this business, you'd better go and learn it."
Determined to create an act that was worthy of a Vegas showroom, young Mr. Naluai gave himself and his group a crash course
in star power and stage presence. Las Vegas was his classroom; Sinatra, Dean Martin, Sammy Davis, Jr, and other '50s legends
were his instructors. "I went from showroom to showroom on my break, on my day off, and watched the different performers perform.
Then I went back, and we did our show." The boys used a tried and true method of self-improvement: learning from older and
more experienced professionals, who in this case were the best entertainers in the world. However, Clayton Naluai prefers
to say it more bluntly: "We copied 'em!" By the time they left Vegas six months later, The Surfers had put together a polished
act that could fill seats and draw big applause. "(Las Vegas) was my training ground," Clay enthuses, "and it was the greatest
training program ever!"
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